Bankinter – B2B segmentation

Among the projects Salvetti Llombart developed for Bankinter, we can highlight a strategic segmentation which used criteria beyond the usual market to open new opportunities, thus enabling to maximize the brand’s potential in its company segment.

Bankinter is a leading Spanish bank with more than 4,400 employees and a network of 500 offices, listed on the Ibex 35 since 1972, with a market capitalization of over € 5,000 million. Its brand values are agility, enthusiasm, originality and integrity. In addition, it has a responsible risk policy and stands out for its product and service innovation, as well as for its multichannel distribution. Bankinter focuses its activity on private banking, insurance and banking for businesses. Among the projects Salvetti Llombart developed for Bankinter, we can highlight a strategic segmentation which used criteria beyond the usual market to open new opportunities, thus enabling to maximize the brand’s potential in its company segment. In this sense it was essential to identify needs and insights for each group, avoiding typical discourses and activating optimum development which would be applicable to the product, service and business practice.

Client: Bankinter

Category: Banking/Insurance