Beetalgo! development and launch

As part of our bid for innovation, in 2014 Diafarm strarted a project to develop a new variety of snacks and healthy candy to sell on the pharmacy channel.

In order to reach its objectives, Diafarm and Salvetti Llombart started a co-creation project with the help of mothers, children and pharmacists in countries that were key to the company’s business. The project’s goal was to define the value proposition and the ideal mix, as well as to detect the main triggers for the product line launch. After this research was done, Diafarm launched Beetalgo! in late 2015. A line of child nutrition products providing 100% healthy energy thanks to its exclusive formula including royal jelly and a well-balanced combination of vitamins and cereal, using 100% natural ingredients, without any additives, preservatives or trans fats.

Client: Diafarm

Category: Mass market