Yatekomo Launching

At the beginning of 2013, Gallina Blanca’s YATEKOMO reached to make a big impact among the younger target. The new range of eastern noodles launched by the company soon became a sensation among this target that is more open to try new flavors and have little time to cook.

The success of the launching was spectacular, reaching one year later a trial of 5 million consumers. Salvetti Llombart collaborated to define the key success factors of the product and possible new strategic ways in terms of the consumer. During 2014, we have been continuing contributing in order to define potential new ranges and flavors as well as the extension of the range with Yakisoba beef/chicken.

Client: Gallina Blanca

Category: Food & Drinks