17 July 2018

In this article, the author reflects upon several keys and truths on which the market research sector is basing its process of evolution. New dynamics give rise to trends and challenges that are becoming increasingly important to the industry. Among them are process automation and redefining all the necessary abilities that market research professionals should have, “real time research” or the use of virtual reality and artificial intelligence as tools which wll enable us to set new paths in the field of consumer study.

You can access the article here. We hope you enjoy it.

http://www.harvard-deusto.com/articulo/Dangerous-ideas-en-market-research-Hacia-donde-se-dirige-la-industria