Living Labs
Always-on consumer communities that let you co-create, test, and explore new opportunities in real time
Our platform, equipped with AI functionalities, is user-friendly, transparent and dynamic, giving clients 24/7 real-time access and the flexibility to introduce new questions as insights emerge.
For brands, our Living Labs are a powerful way to explore emerging trends, test concepts and co-create new products and services.
We adapt each project to strategic priorities or quick-win objectives, turning continuous consumer dialogue into actionable growth opportunities.
Our Living Labs are bespoke online communities of consumers or B2B professionals, recruited with the same rigour as traditional qualitative studies.
We create direct conversations with participants and add an ethnographic lens through photos, videos and interactive tasks.
