NEXT BIG THING (NBT)
We identify tomorrow’s trends before they emerge, so you can anticipate change and lead your market.
Next Big Thing projects are designed to fast-forward into the future and identify trends not yet captured by the industry, but destined to impact consumers in the medium and long term.
Through our scouting methodologies, spearhead consumer profiles, and extensive expertise in innovation projects, we uncover groundbreaking trends that will define the future landscape giving our clients the opportunity to lead them in the market.
A way to capitalise on and get ahead of the major disruptors that will shape people’s behaviour,
