Consumer journey
We map every step of the journey to uncover pain points, growth levers, and the moments that matter most for consumers to engage with your category and brand
We map each journey by buyer persona and shopping mission, recognising that both the decision tree and touchpoint mix shift with the Job to be Done in each purchase occasion.
Wherever relevant, we also apply eye-tracking methodology to capture real, unbiased shopper behaviour and visual attention at critical touchpoints.
The outcome is an actionable diagnosis of where to strengthen presence, remove barriers and pain points, and activate growth levers across omnichannel environments to drive purchase and retention.
Our consumer journey research identifies moments of truth across the conversion funnel and quantifies their impact, enabling clear prioritisation and ROI-led decision-making.
