Pricing Optimiser

We are specialised in different techniques of conjoint analysis (CBC, ACBC…) alongside price-sensitivity testing to build models and user-friendly simulators that quantify trade-offs and forecast potential demand across alternative price scenarios, product configurations, and competitive sets.


The result is a value proposition that drives uptake of your products and services, and a pricing strategy that optimises demand through a calibrated price architecture.

We design decision models that connect value proposition and price to reveal the winning pricing strategy and product configuration.


pricing, conjoint, Price sensitivity, demand forecast, Price architecture, simulator, product configuration