That is the title of the new article by Victor Morte, partner of Salvetti Llombart Madrid, published in Aedemo. Investigación & Marketing.
Welcome! Today we recommend: The new breed of business 2014: A conference by Salim Ismail, director of Singularity University (Google’s and NASA’s University).
Co-creation, co-participation, open innovation, crowdsourcing… Despite all of the differences between these “fashionable” terms, they all have the same origin: consumers are in search of brands that will match their view of the world, brands that speak to them and are “alive”, brands that can innovate and interpret their reality and become part of it.