Ethnographies in collaboration with in-Store Media

Development of an ethnograpy project along Salvetti Llombart to understand the omnichannel purchase dynamics, the experience and relationship with the communication in the point of sale and the opportunities for the brands in this channel.

In-Store Media decided to develop, with the help of Salvetti Llombart, an ethnographic research project whose goal was to understand the dynamics of omnichannel purchase dynamics, experience and its relation to point of purchase communication, as well as opportunities that may arise for companies in this field. In-Store Media is a leading multinational company in point of purchase communication. It manages more than 2000 campaigns for over 40 distribution groups, representing 4000 points of purchase worldwide. The company focuses on managing communication with customers in decisive moments of the purchase process: in the store’s circuit. In this sense, as a part of its constant research process concerning consumer behavior, In-Store Media decided to develop, with the help of Salvetti Llombart, an ethnographic research project whose goal was to understand omnichannel purchase dynamics, experience and its relation to point of purchase communication, as well as opportunities that may arise for companies in this field.

Client: in-Store Media

Category: Retail