Relaunching Pilopeptan Woman

Laboratorio Genové S.A. is a company that works on the development, production and commercialization of Pharmaceutical and Dermocosmetic products. Within their portfolio, the Pilopeptan range outstands; a range of specific nutritional complements to strengthen hair and nails with a formula that stimulates their growth bringing key substances to the cellular metabolism.

With the aim of deeply understand the category “hair health and care” and optimize the development and commercialization strategies of Pilopeptan, Laboratorio Genové started a research study with Salvetti Llombart. After the study, Pilopeptan decided to relaunch its Woman range; an specially formulated treatment for the hair loss among women.

Client: LABORATORIO GENOVÉ S.A.

Category: Pharma