As part of our bid for innovation, in 2014 Diafarm strarted a project to develop a new variety of snacks and healthy candy to sell on the pharmacy channel. In order to reach its objectives, Diafarm and Salvetti Llombart started a co-creation project with the help of mothers, children and pharmacists in countries that were… Continue reading Beetalgo! development and launch
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Cornetto 1€ Launch
In 2014, Unilever Spain decided to modify one of its proposals, Cornetto, with a new format, flavour and price, accompanied by a campaign called “Love Ride” Ever since it was born in Italy more than 60 years ago, Cornetto has positioned itself as the leading ice-cream in its traditional, iconic cone-shaped format. In 2014, Unilever… Continue reading Cornetto 1€ Launch
- BARCELONA
