17 July 2018

‘Millennials’ and Z are part of the consumers that the brands want to seduce. But, once we get to know the definitory features of this type of clients, what elements determine their consumption behavior? The signification attitude of the first ones and the survivor attitude of the second ones are key to understand the consumption trends that will lead the market in the years to come

Read the full article in the following link:

https://www.harvard-deusto.com/tendencias-de-consumo-que-cambiaran-el-mundo