{"id":475,"date":"2021-05-26T21:29:06","date_gmt":"2021-05-26T21:29:06","guid":{"rendered":"https:\/\/salvettillombart.com\/?post_type=cases&p=475"},"modified":"2021-05-26T21:29:06","modified_gmt":"2021-05-26T21:29:06","slug":"etnografias-con-in-store-media","status":"publish","type":"cases","link":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/","title":{"rendered":"Etnograf\u00edas con in-Store Media"},"content":{"rendered":"\r\n

\r\nDesarrollo junto a Salvetti Llombart de un proyecto etnogr\u00e1fico con el fin de comprender las din\u00e1micas de compra omnichannel, la experiencia y relaci\u00f3n con la comunicaci\u00f3n en el punto de venta y las oportunidades que se abren para las marcas en este campo. \r\n <\/p>\r\n

\r\nn-Store Media multinacional l\u00edder en comunicaci\u00f3n en el punto de venta gestiona m\u00e1s de 2.000 campa\u00f1as para m\u00e1s de 40 grupos de distribuci\u00f3n que representan 4.000 puntos de venta a nivel mundial. La compa\u00f1\u00eda centra su labor en gestionar la comunicaci\u00f3n con el consumidor en los momentos decisivos del proceso de compra: en el circuito de la tienda. En este sentido y en su continua investigaci\u00f3n del comportamiento del comprador, decidi\u00f3 desarrollar junto a Salvetti Llombart un proyecto etnogr\u00e1fico con el fin de comprender las din\u00e1micas de compra omnichannel, la experiencia y relaci\u00f3n con la comunicaci\u00f3n en el punto de venta y las oportunidades que se abren para las marcas en este campo. \r\n <\/p>","protected":false},"excerpt":{"rendered":"

Desarrollo junto a Salvetti Llombart de un proyecto etnogr\u00e1fico con el fin de comprender las din\u00e1micas de compra omnichannel, la experiencia y relaci\u00f3n con la comunicaci\u00f3n en el punto de venta y las oportunidades que se abren para las marcas en este campo. n-Store Media multinacional l\u00edder en comunicaci\u00f3n en el punto de venta gestiona… Seguir leyendo Etnograf\u00edas con in-Store Media<\/span><\/a><\/p>\n","protected":false},"featured_media":112,"template":"","meta":[],"cliente":[151],"categoria":[158],"class_list":["post-475","cases","type-cases","status-publish","has-post-thumbnail","hentry","cliente-in-store-media-es","categoria-retail-es","entry"],"yoast_head":"\nEtnograf\u00edas con in-Store Media - Salvetti Llombart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etnograf\u00edas con in-Store Media - Salvetti Llombart\" \/>\n<meta property=\"og:description\" content=\"Desarrollo junto a Salvetti Llombart de un proyecto etnogr\u00e1fico con el fin de comprender las din\u00e1micas de compra omnichannel, la experiencia y relaci\u00f3n con la comunicaci\u00f3n en el punto de venta y las oportunidades que se abren para las marcas en este campo. n-Store Media multinacional l\u00edder en comunicaci\u00f3n en el punto de venta gestiona… Seguir leyendo Etnograf\u00edas con in-Store Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Salvetti Llombart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/salvetti%26llombart\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"573\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/\",\"url\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/\",\"name\":\"Etnograf\u00edas con in-Store Media - Salvetti Llombart\",\"isPartOf\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg\",\"datePublished\":\"2021-05-26T21:29:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#primaryimage\",\"url\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg\",\"contentUrl\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg\",\"width\":573,\"height\":381},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/salvettillombart.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Etnograf\u00edas con in-Store Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/salvettillombart.com\/es\/#website\",\"url\":\"https:\/\/salvettillombart.com\/es\/\",\"name\":\"Salvetti Llombart\",\"description\":\"Inspiring changes\",\"publisher\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/salvettillombart.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/salvettillombart.com\/es\/#organization\",\"name\":\"Salvetti Llombart\",\"url\":\"https:\/\/salvettillombart.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png\",\"contentUrl\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png\",\"width\":516,\"height\":125,\"caption\":\"Salvetti Llombart\"},\"image\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/salvetti&llombart\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Etnograf\u00edas con in-Store Media - Salvetti Llombart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/","og_locale":"es_ES","og_type":"article","og_title":"Etnograf\u00edas con in-Store Media - Salvetti Llombart","og_description":"Desarrollo junto a Salvetti Llombart de un proyecto etnogr\u00e1fico con el fin de comprender las din\u00e1micas de compra omnichannel, la experiencia y relaci\u00f3n con la comunicaci\u00f3n en el punto de venta y las oportunidades que se abren para las marcas en este campo. n-Store Media multinacional l\u00edder en comunicaci\u00f3n en el punto de venta gestiona… Seguir leyendo Etnograf\u00edas con in-Store Media","og_url":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/","og_site_name":"Salvetti Llombart","article_publisher":"https:\/\/www.linkedin.com\/company\/salvetti%26llombart","og_image":[{"width":573,"height":381,"url":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/","url":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/","name":"Etnograf\u00edas con in-Store Media - Salvetti Llombart","isPartOf":{"@id":"https:\/\/salvettillombart.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#primaryimage"},"image":{"@id":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#primaryimage"},"thumbnailUrl":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg","datePublished":"2021-05-26T21:29:06+00:00","breadcrumb":{"@id":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#primaryimage","url":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg","contentUrl":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2021\/05\/instoremedia_2.jpg","width":573,"height":381},{"@type":"BreadcrumbList","@id":"https:\/\/salvettillombart.com\/es\/cases\/etnografias-con-in-store-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salvettillombart.com\/es\/"},{"@type":"ListItem","position":2,"name":"Etnograf\u00edas con in-Store Media"}]},{"@type":"WebSite","@id":"https:\/\/salvettillombart.com\/es\/#website","url":"https:\/\/salvettillombart.com\/es\/","name":"Salvetti Llombart","description":"Inspiring changes","publisher":{"@id":"https:\/\/salvettillombart.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salvettillombart.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/salvettillombart.com\/es\/#organization","name":"Salvetti Llombart","url":"https:\/\/salvettillombart.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png","contentUrl":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png","width":516,"height":125,"caption":"Salvetti Llombart"},"image":{"@id":"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/salvetti&llombart"]}]}},"_links":{"self":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/cases\/475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/cases"}],"about":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/types\/cases"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/media\/112"}],"wp:attachment":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/media?parent=475"}],"wp:term":[{"taxonomy":"cliente","embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/cliente?post=475"},{"taxonomy":"categoria","embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/categoria?post=475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}