{"id":377,"date":"2021-05-17T22:35:36","date_gmt":"2021-05-17T22:35:36","guid":{"rendered":"https:\/\/salvettillombart.com\/?page_id=377"},"modified":"2021-05-26T12:58:59","modified_gmt":"2021-05-26T12:58:59","slug":"experiencia-cliente-marketing","status":"publish","type":"page","link":"https:\/\/salvettillombart.com\/es\/experiencia-cliente-marketing\/","title":{"rendered":"Experiencia de cliente"},"content":{"rendered":"
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\r\n \r\n EXPERIENCIA DE CLIENTE\r\n\r\n <\/h1>\r\n

\r\n \r\n Explorar y conocer las palancas que construyen experiencias de valor constituye un ejercicio esencial en la estrategia de marketing.\r\n

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Shopper<\/p>\r\n\r\n

El comprador debe ser entendido desde la omnicanalidad y la omnipresencia. El expertise de adaptar nuestros an\u00e1lisis del comprador a su contexto as\u00ed como la explotaci\u00f3n de conceptos de negocio accionables derivados del research, nos convierten en una agencia referente en esta \u00e1rea de especializaci\u00f3n.<\/p>\r\n\r\n <\/div>\r\n

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El objetivo es entender de manera intensiva el acto de compra para trabajar sobre \u00e9l en cada una de sus etapas.<\/p>\r\n\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n

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El objetivo es disponer de los ingredientes clave que construyen experiencia con una marca, producto o servicio y generan repetici\u00f3n.<\/p>\r\n\r\n\r\n <\/div>\r\n

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Estudios de satisfacci\u00f3n<\/p>\r\n\r\n

A trav\u00e9s de Net Promoter Score (NPS) y de la evoluci\u00f3n del modelo KANO basado en los ejes: temporalidad de la experiencia, emoci\u00f3n-reacci\u00f3n, experiencia de renta y advocacy construimos modelos de an\u00e1lisis y previsi\u00f3n de la satisfacci\u00f3n del cliente.<\/p>\r\n\r\n <\/div><\/div>\r\n <\/div>\r\n \r\n

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Repository Pattern Intelligence<\/p>\r\n\r\n

A partir de la informaci\u00f3n inteligente que obtenemos de nuestros panelistas podemos identificar patrones de comportamiento, compra y consumo intercategor\u00eda \/multipa\u00eds. Desde estos patrones se pueden definir segmentos transversales o anticipar tendencias.<\/p>\r\n\r\n <\/div>\r\n

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El objetivo es obtener patrones de comportamiento en diferentes categor\u00edas a partir de la informaci\u00f3n recurrente obtenida de las respuestas de los panelistas.<\/p>\r\n\r\n\r\n <\/div>\r\n\r\n <\/div>\r\n <\/div>\r\n\r\n \r\n

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\r\n \r\n Cu\u00e9ntanos que necesitas \r\n\r\n <\/p>\r\n

\r\n \r\n Estar cerca de nuestros clientes es la mejor forma de obtener buenos resultados \r\n <\/p>\r\n \r\n

\r\n \r\n CONTACT US \r\n <\/p>\r\n <\/a>\r\n <\/div>\r\n

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\r\n \r\n\t\t\t<\/div>\r\n <\/div>\r\n \r\n\t\t<\/section>\r\n\r\n ","protected":false},"excerpt":{"rendered":"

EXPERIENCIA DE CLIENTE Explorar y conocer las palancas que construyen experiencias de valor constituye un ejercicio esencial en la estrategia de marketing. Shopper El comprador debe ser entendido desde la omnicanalidad y la omnipresencia. El expertise de adaptar nuestros an\u00e1lisis del comprador a su contexto as\u00ed como la explotaci\u00f3n de conceptos de negocio accionables derivados… Seguir leyendo Experiencia de cliente<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-377","page","type-page","status-publish","hentry","entry"],"yoast_head":"\nExperiencia de cliente - Salvetti Llombart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvettillombart.com\/es\/experiencia-cliente-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experiencia de cliente - Salvetti Llombart\" \/>\n<meta property=\"og:description\" content=\"EXPERIENCIA DE CLIENTE Explorar y conocer las palancas que construyen experiencias de valor constituye un ejercicio esencial en la estrategia de marketing. 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