{"id":927,"date":"2025-10-02T20:49:50","date_gmt":"2025-10-02T20:49:50","guid":{"rendered":"https:\/\/salvettillombart.com\/soluciones\/consumer-journey\/"},"modified":"2025-10-03T18:43:53","modified_gmt":"2025-10-03T18:43:53","slug":"consumer-journey","status":"publish","type":"page","link":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/","title":{"rendered":"Consumer journey"},"content":{"rendered":"
\r\n<\/div>\r\n
\r\n
\r\n
\r\n
\r\n\r\n \r\n
\r\n
\r\n
<\/div>\r\n
\r\n

Consumer journey<\/h1>\r\n

Analizamos cada paso del journey para descubrir los puntos de dolor, las palancas de crecimiento y los momentos de la verdad que construyen v\u00ednculos entre tus clientes y tu categor\u00eda y marca\u200b<\/h2>\r\n <\/div>\r\n
<\/div>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n
<\/div>
\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n
<\/div>\r\n\r\n
\r\n
\r\n
\r\n

\r\n\r\n\r\n\r\n\r\nMapeamos cada journey por Buyer Persona y misi\u00f3n de compra, reconociendo que tanto el \u00e1rbol de decisi\u00f3n como el mix de touchpoints cambian seg\u00fan el Job to be Done en cada ocasi\u00f3n de compra.

\r\nCuando es relevante, aplicamos metodolog\u00edas de eye-tracking para captar el comportamiento real y no sesgado del comprador y su reacci\u00f3n ante touchpoints clave en el canal online o en punto de venta.

\r\nEl resultado es un diagn\u00f3stico accionable de d\u00f3nde reforzar nuestra presencia, eliminar barreras y puntos de dolor, y activar palancas de conversi\u00f3n y fidelizaci\u00f3n en entornos omnicanal.\r\n\r\n <\/p>\r\n\r\n <\/div>\r\n

\r\n

\r\n\r\nNuestra investigaci\u00f3n del journey del consumidor identifica los momentos de la verdad a lo largo del funnel de conversi\u00f3n y cuantificar su impacto, lo que permite una priorizaci\u00f3n clara y una toma de decisiones guiada por el ROI.\r\n<\/p>

consumer journey, touchpoints, buyer persona, shopping mission, decisi\u00f3n tree, eye-tracking, pain points, omnichannel<\/p>\r\n <\/div>\r\n <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"

Consumer journey Analizamos cada paso del journey para descubrir los puntos de dolor, las palancas de crecimiento y los momentos de la verdad que construyen v\u00ednculos entre tus clientes y tu categor\u00eda y marca\u200b Mapeamos cada journey por Buyer Persona y misi\u00f3n de compra, reconociendo que tanto el \u00e1rbol de decisi\u00f3n como el mix de… Seguir leyendo Consumer journey<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":761,"parent":385,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-927","page","type-page","status-publish","has-post-thumbnail","hentry","entry"],"yoast_head":"\nConsumer journey - Salvetti Llombart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer journey - Salvetti Llombart\" \/>\n<meta property=\"og:description\" content=\"Consumer journey Analizamos cada paso del journey para descubrir los puntos de dolor, las palancas de crecimiento y los momentos de la verdad que construyen v\u00ednculos entre tus clientes y tu categor\u00eda y marca\u200b Mapeamos cada journey por Buyer Persona y misi\u00f3n de compra, reconociendo que tanto el \u00e1rbol de decisi\u00f3n como el mix de… Seguir leyendo Consumer journey\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Salvetti Llombart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.linkedin.com\/company\/salvetti%26llombart\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-03T18:43:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/\",\"url\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/\",\"name\":\"Consumer journey - Salvetti Llombart\",\"isPartOf\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg\",\"datePublished\":\"2025-10-02T20:49:50+00:00\",\"dateModified\":\"2025-10-03T18:43:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#primaryimage\",\"url\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg\",\"contentUrl\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg\",\"width\":1216,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/salvettillombart.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Soluciones\",\"item\":\"https:\/\/salvettillombart.com\/es\/soluciones\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Consumer journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/salvettillombart.com\/es\/#website\",\"url\":\"https:\/\/salvettillombart.com\/es\/\",\"name\":\"Salvetti Llombart\",\"description\":\"Inspiring changes\",\"publisher\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/salvettillombart.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/salvettillombart.com\/es\/#organization\",\"name\":\"Salvetti Llombart\",\"url\":\"https:\/\/salvettillombart.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png\",\"contentUrl\":\"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png\",\"width\":516,\"height\":125,\"caption\":\"Salvetti Llombart\"},\"image\":{\"@id\":\"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/salvetti&llombart\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumer journey - Salvetti Llombart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/","og_locale":"es_ES","og_type":"article","og_title":"Consumer journey - Salvetti Llombart","og_description":"Consumer journey Analizamos cada paso del journey para descubrir los puntos de dolor, las palancas de crecimiento y los momentos de la verdad que construyen v\u00ednculos entre tus clientes y tu categor\u00eda y marca\u200b Mapeamos cada journey por Buyer Persona y misi\u00f3n de compra, reconociendo que tanto el \u00e1rbol de decisi\u00f3n como el mix de… Seguir leyendo Consumer journey","og_url":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/","og_site_name":"Salvetti Llombart","article_publisher":"https:\/\/www.linkedin.com\/company\/salvetti%26llombart","article_modified_time":"2025-10-03T18:43:53+00:00","og_image":[{"width":1216,"height":768,"url":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/","url":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/","name":"Consumer journey - Salvetti Llombart","isPartOf":{"@id":"https:\/\/salvettillombart.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#primaryimage"},"image":{"@id":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg","datePublished":"2025-10-02T20:49:50+00:00","dateModified":"2025-10-03T18:43:53+00:00","breadcrumb":{"@id":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#primaryimage","url":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg","contentUrl":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/10\/04-Consumer-journey.jpg","width":1216,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/salvettillombart.com\/es\/soluciones\/consumer-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salvettillombart.com\/es\/"},{"@type":"ListItem","position":2,"name":"Soluciones","item":"https:\/\/salvettillombart.com\/es\/soluciones\/"},{"@type":"ListItem","position":3,"name":"Consumer journey"}]},{"@type":"WebSite","@id":"https:\/\/salvettillombart.com\/es\/#website","url":"https:\/\/salvettillombart.com\/es\/","name":"Salvetti Llombart","description":"Inspiring changes","publisher":{"@id":"https:\/\/salvettillombart.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salvettillombart.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/salvettillombart.com\/es\/#organization","name":"Salvetti Llombart","url":"https:\/\/salvettillombart.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png","contentUrl":"https:\/\/salvettillombart.com\/wp-content\/uploads\/2025\/09\/logo-salvetti.png","width":516,"height":125,"caption":"Salvetti Llombart"},"image":{"@id":"https:\/\/salvettillombart.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/salvetti&llombart"]}]}},"_links":{"self":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/pages\/927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/comments?post=927"}],"version-history":[{"count":2,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/pages\/927\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/pages\/927\/revisions\/944"}],"up":[{"embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/pages\/385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/media\/761"}],"wp:attachment":[{"href":"https:\/\/salvettillombart.com\/es\/wp-json\/wp\/v2\/media?parent=927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}