Buyer persona
We build rich, actionable profiles that capture customer needs, motivations, and the best ways to connect with each audience
Buyer personas are research-grounded archetypes of priority customers that capture their motivations and jobs to be done in your category, their key decision drivers, and their preferred channels and content.
We blend qualitative and quantitative research to identify and richly profile each Buyer Persona, then size each persona’s opportunity and outline the best ways to approach each profile. The outcome is sharper targeting and stronger proposition fit to accelerate customer acquisition and strengthen loyalty.
Buyer Persona research helps B2C and B2B brands and organisations understand their customers in depth: their profiles, needs, and how to win them.
