CONSUMER FUNDAMENTALS (U&A)

Our Usage & Attitudes (U&A) research sizes the market and explains behaviour—linking penetration and usage habits with drivers and barriers—while benchmarking the competitive landscape to show exactly where your brand and portfolio stand.

The outcome is a sharp route-to-market guide that sets clear strategies for targeting, brand positioning, portfolio and channels across your priority markets.

Our Consumer Fundamentals studies turn your category approach from guesswork into a quantified, consumer-centred plan.

U&A, usage and attitudes, competitive landscape, route-to-market, Brand positioning, targeting, portofolio