Demand Spaces

The research maps and sizes each space, quantifies value, and surfaces white spaces. The identified demand spaces can also be crossed with a customer segmentation to identify priority targets and the propositions that resonate in each space.

The outcome is a clear guide for your brand and organisation to accelerate demand and unlock sustainable growth: key opportunity areas, roles for current product portfolio and brand architecture, and identified spaces for innovation.

Demand Spaces define what consumers choose and why, combining occasion, needstate and purchase drivers.

demand spaces, whitespace, opportunity space, product portfolio, Brand architecture, needstate, innovation