El Producto del Año, Euromadi, Kantar Worldpanel, Promarca and FIAB have met in The Westin Palace Hotel in Madrid to debate about innovation in mass market. The first Innovation Journey Meeting became a meeting point btween innovaction, distribution and brands. Salvetti Llombart has collaborated and participated in this meeting. Read de the following article.
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SL RECOMMENDS…
Welcome! Today we recommend: The new breed of business 2014: A conference by Salim Ismail, director of Singularity University (Google’s and NASA’s University).
MORE THAN INNOVATION by Ida Castellsaguer
Co-creation, co-participation, open innovation, crowdsourcing… Despite all of the differences between these “fashionable” terms, they all have the same origin: consumers are in search of brands that will match their view of the world, brands that speak to them and are “alive”, brands that can innovate and interpret their reality and become part of it.
- BARCELONA
